The project addresses the challenges faced by the traditional winter recreation providers due to climate change and the increasing demands for modern tourism services. The project will be implemented by Madona Town Council (lead partner) and Põlva Rural Municipality. It will strengthen the co-operation network among different stakeholders dealing with active tourism in cross-border regions and eventually result in a joint strategy and marketing plan. In addition, the activities of the project will include experience exchanges and joint trainings for tourism sector specialists, thematic camps for youth, promotion events for the wider public, as well as enhancement of the technical basis for active tourism in the winter season.

Read more under the web pages of Madona Town Council (LV) and Põlva Rural Municipality (EE).